Advocacy
		Publications
		Educators
		Africa
		Farmers
		Cambodia Ghana Indonesia Laos Pakistan Togo Vietnam Global
		Government
		Bangladesh Global
		Health Care Workers
		Indonesia Global
		Media
		Global
		Vendors, Slaughterers, Transporters and Consumers
		Global Bangladesh India Nepal

Behavior change communication (BCC) is the strategic use of communication to promote positive health outcomes, based on proven theories and models of behavior change. BCC employs a systematic process beginning with formative research and behavior analysis, followed by communication planning, implementation, and monitoring and evaluation. Audiences are carefully segmented, messages and materials are pre-tested, and both mass media and interpersonal channels are used to achieve defined behavioral objectives.

Publications:

• AI Advocacy Guide (DRAFT)

Advocacy Kit:

• Global Avian Influenza Behavior Change and Communications Support Activity - AI.COMM
• What is Avian Influenza?
• What you Need to Know and Do about Avian Influenza

Africa:

Posters:

• What We Can Do to Protect Ourselves from Bird Flu
• What We Can Do to Protect Our Flocks from Bird Flu

Story and materials for the classroom:

• Zandi's Song [PDF - 2.4 MB: English, French, Portuguese]
• Zandi's Song - Teachers Guide [PDF - 153 KB: English, French, Portuguese

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Cambodia

Brochures:

• Healthy Poultry Raising
• Fencing

Posters:

• Wash hands
• Separate chickens
• Clean farmyard
• Fence poultry
• SuperMoen calendar

Ghana:

Fact Sheets:

• Bird Flu: Basic Facts [PDF 1.32 MB]
• Bird Flu: Consumption Facts [PDF 372 KB]
• Bird Flu: Economic Impact [PDF 450 KB]
• Only you can stop bird flu - 5 steps. Front, Back
• Compensation rates

Posters:

• 2008 AI Hotline Calendar
• Let's hear it from the chicken
• Report dead birds
• Cook poultry well
• Eat chicken, save economy
• Wash hands
• Wash hands with hotline number
• Road show banner
• Ten tips to keep bird flu off your farm Front, Back
• Confine your birds
• Report sickness or death among birds

Indonesia:

Brochures: Brosur Flu Burung 1, Brosur Flu Burung 2

Lao PDR:

Brochures:

• How to protect yourself and your animals from avian flu
• Avian Flu (for the community)

Flip Charts

• Let's Prevent AI and Other Poultry Diseases Flip Chart  English | Lao

Pakistan:

Training Guide and Handouts:

• Preventing Avian Influenza in Pakistan Flip Chart (Draft)
• A Guide for Preparing to Train Community Workers (Draft)
• Handouts for Training Participants (Draft)

Togo:

Counselling Cards (French)

• Coversheet
• Before handling poultry or birds
• During the handling of poultry or eggs
• After touching poultry or eggs
• After working with poultry or eggs
• Before eating poultry or eggs

Vietnam:

Brochures:

• Guidelines for the Prevention of Bird Flu in Poultry and Humans [PDF - 1.2 MB: Vietnamese; PDF - 147 KB: English (Translation)]

Leaflets:

• Duck Farmer Vaccination Leaflet [PDF - 2.7 MB: Vietnamese; DOC - 25 KB: Questions in English]
• Prevention of Bird Flu in Poultry and Humans [PDF - 275 KB: Vietnamese; PDF - 131 KB: English (Translation)]

Posters:

• Separate new poultry for at least 2 weeks
• Always keeps poultry in the enclosed area

Global:

• Communicating about Avian Influenza: A Guide for People Who Work in the Community [PDF - 67 KB: English, French, Portuguese]
• Avian (Bird) Influenza - How to Protect Yourself and Your Animals: A Guide for Farmers. Arabic, English, French, Russian
• Avian (Bird) Influenza - What to Do During an Outbreak: A Guide for Farmers. Arabic, English, French, Russian

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Bangladesh:

• Trainer Notes for National Officers to Train District Officers on Avian INfluenza (HPAI) Outbreaks (Draft)
• Trainer Notes for District Officials to Train Upazilla Officers on Avian Influenza (HPAI) Outbreaks (Draft)
• Workbook for Upazilla and District Officers (Draft)

Global:

• Avian Influenza Crisis Management and Communications: A Guide for USAID Staff
• Avian Influenza Workplace Guide for Managers (Table of Contents and Introduction)
• Avian Influenza Emergency Risk Communication Guide (Draft)
• Culling for Avian (Bird) Influenza Containment: A planning Guide for Government Officials. Arabic, English, French, Russian

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Indonesia

• Poster: #1

Global

• How to Wear Personal Protective Equipment, How to Remove Personal Protective Equipment
• Avian (Bird) Influenza: A Guide for Health Care Workers. Arabic, English, French, Russian
• Avian (Bird) Influenza: A Guide for Health Care Administrators. Arabic, English, French, Russian
• Culling for Avian (Bird) Influenza Containment: A Planning Guide for Poultry Culling Supervisors. Arabic, English, French, Russian
• Avian (Bird) Influenza: A Guide for People Who Supervise Poultry Vaccination. Arabic, English, French, Russian

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• Avian Influenza Media Orientation Workshop - Training Guide
• Avian Influenza - Media Orientation Training Notes. Three Day Workshop

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Global

• Avian Influenza: How to Protect Yourself When You Slaughter or Prepare Poultry at Home
• Avian Influenza: How to Protect Yourself and Prevent Outbreaks if You Sell Poultry, Other Birds, or Eggs at the Marketplace
• Avian Influenza: How to Protect Yourself When You Slaughter or Prepare Poultry (for workers)
• Avian Influenza: How to Protect Yourself and Prevent Outbreaks When You Transport Birds

• Poster: Poultry Transporters
• Flyer: Poultry Transporters
• Poster: Poultry Vendors
• Flyer: Poultry Vendors
• Flyer: Consumers
• Flyer: Home Slaughter
• Flyer: Restaurant Slaughter
• Bunting

• Posters
• Flyers
• Billboard
• Bunting

Nepal

• Poster: Consumers
• Flyer: Consumers
• Poster: Hoarding
• Flyer: Slaughterers at Home
• Flyer: Slaughterers at Restaurant
• Flyer: Transporters
• Poster: Vendors
• Flyer: Vendors
• Bunting

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