Behavior change communication (BCC) is the strategic
use of communication to promote positive health outcomes, based
on proven theories and models of behavior change. BCC employs a
systematic process beginning with formative research and behavior
analysis, followed by communication planning, implementation, and
monitoring and evaluation. Audiences are carefully segmented, messages
and materials are pre-tested, and both mass media and interpersonal
channels are used to achieve defined behavioral objectives.
Publications:
Advocacy Kit:
Africa:
Posters:
Story and materials for the classroom:
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Cambodia
Brochures:
Posters:
Ghana:
Fact Sheets:
Posters:
Indonesia:
Brochures: Brosur
Flu Burung 1, Brosur
Flu Burung 2
Lao PDR:
Brochures:
Flip Charts
- Let's Prevent AI and Other Poultry Diseases Flip Chart English | Lao
Pakistan:
Training Guide and Handouts:
Togo:
Counselling Cards (French)
Vietnam:
Brochures:
Leaflets:
Posters:
Global:
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Bangladesh:
Global:
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Animal and Human Health Care Workers |
Indonesia
Global
- How to
Wear Personal Protective Equipment, How to Remove Personal
Protective Equipment
- Avian (Bird) Influenza: A Guide for Health Care Workers. Arabic, English, French, Russian
- Avian (Bird) Influenza: A Guide for Health Care Administrators. Arabic, English, French, Russian
- Culling for Avian (Bird) Influenza Containment: A Planning
Guide for Poultry Culling Supervisors. Arabic, English, French, Russian
- Avian (Bird) Influenza: A Guide for People Who Supervise
Poultry Vaccination. Arabic, English, French, Russian
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Vendors, Slaughterers, Transporters and Consumers |
Global
Bangladesh
India
Nepal
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